Ask the Publishing Pro

From 2017–2022, Social Motion Publishing founder Andrew Chapman answered more than 2,000 publishing-related questions on Quora — he's posted some here and will continue adding more. If you have a question for him, you can send it using our contact page.

Do customers steal Kindle books, copy, and then return them?

Question: I have a publishing business on Kindle and notice that customers return books on occasion. Do some of these customers steal the book, copy it and then return it, or are there legit reasons to return a Kindle book? These are all non-fiction books. Answer: From a practical standpoint, the vast majority of readers … Read more

Can a title be trademarked?

Question: Can a title be trademarked? I just noticed a trademark on “Five Minute Gratitude Journal”. Does that mean I cannot use that exact phrase or if I chose “Five Minute Gratitude Journal For…” that would be infringing trademark, too? Answer: People often confuse copyright and trademark, but they are not the same. Yes, a title can be … Read more

Do publishers usually allow authors to write their own book titles?

Not usually. Authors are welcome to suggest or ask for a particular title. Some publishers will welcome feedback on titles or be more collaborative. But in the end, it’s the publisher’s choice unless agreed upon previously in the contract (which is rare). While this might seem unfair, there are two fair reasons: In a typical … Read more

Is self-publishing a retrograde step for a serious author?

Short answer: No; traditional publishing and self-publishing are very different things. The question is a bit like asking, “Is playing bassoon a retrograde step for a serious violinist?” Long answer: I’ve been significantly and professionally involved in both, and I can tell you firsthand that trade publishing and self-publishing aren’t as comparable as people seem compelled … Read more

What are the pros and cons of publishing your first book on Amazon Kindle?

Not a comprehensive list, but some major points… PROS Costs less. Publishing itself doesn’t cost anything, but the cost to *produce* a Kindle book is far less than producing a printed book due to the design and specification differences. It’s easier to correct, revise, and upload changes. Unless you are very adept at the skills involved in … Read more